• Sponsors

  • Schwalbe
  • ESI Grips
  • American Classic
  • First Endurance

GUforit in Cali

Recently I had an opportunity to go to California as part of the day-job. It’s great to get to work with a bunch of REALLY cool people and with some REALLY cool technology.  It also allows me to get to see some new trails and even do a little sight seeing during my off-hours.

Whenever traveling, it’s tough to get in the biking, but swimming, and especially running is no problema.  I found some cool places to run just outside of Santa Clara overlooking Silicon Valley (pay no attention to the ugly mug, but concentrate on the background).

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I even managed to squeeze in some time to head up to ol’ San Francisco.

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The best part about being in this area, however, was getting to pop in on my longest standing sponsor, GU Energy.  Any of you that know me also know that I seek out sponsorship of products I like, not the other way around.  I’ve had a few offers by sponsors of products that, to put it mildly, I just didn’t like. No thanks.  I have to be able to get behind it.

So, here I am, partnered up with GU since 2008.  So… when I had an opportunity to pop in, I was on it like white on rice.  Heck, after I reached out to Celia, my partner-in-crime at GU, she was ecstatic that I was in town and offered up a one-on-one tour of the facilities with MacKay Gibbs, Director of Manufacturing.

Before I could go back to see where and how the magic is made, I had to get suited up.  How do you like this getup (makes me look like a scientist, looking all official):

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Don’t laugh.  They take their quality control to another level.  After all, this is a food processing facility, so there’s standards that have to met (or in their case, exceeded).  I can’t show you any other pictures inside the facility because their processes, ingredients and other intellectual property are tightly held secrets.  There are many imitators, but there’s only one GU.  If you want to see a sampling of what I got to see first hand, check out this cool vid:

Speaking of quality control, I was absolutely amazed at how much goes into making sure the best possible product gets into your hands.  From the minute the raw ingredients hit their dock to the moment the finished product ships out, it is tested and inspected continuously throughout the process. The guys and gals I met making these products are true professionals that take pride in what they’re making, all while keeping an eagle eye on every packet that goes down the line.  As a bonus, I was handed a Chocolate Outrage packet right off the conveyer while it was still warm.

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I was also equally amazed at how GU cultivates a culture that consists of employees that like sports and racing as much as I do.  I didn’t get a picture of it, but there’s a huge board where employees write their goals, the races they’re doing and when they accomplish them it’s celebrated.  Another bulletin board had countless pictures of them participating in events and races.

My jaw dropped when I got to see their gym and bike storage.  Each employee is encouraged and incented to ride their bikes to work.  Not just a pat on the back incentive, but given extra days off once they accumulate a certain number of commute days.

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It was great to meet all of the staff that not only make great products, but have a real love for sports fueling that passion.

Want to know more about GU Energy and the products they make to fuel your passion?  Then head over to their website and check em out, or hit me up anytime. No matter what you do, there’s a #GUforit.

GU FOR IT

Whatever your athletic goal, there is a GU FOR IT.  Check out this awesome anthem video! For me, this video stirs feelings heading into the 2015 racing season.  Would love to hear what you think.

 

10 Fitness Tips in 10 Days – Tip 10 – Never Give Up

This is one of the many reasons most people don’t stick to their New Years resolution of getting into shape.  Nothing is more demotivating than having to wait in line with 3 other people for a bench or a treadmill.  However, don’t let the high crowds in the gym end up being your downfall, instead use it as your motivation.

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Gym attendance always spikes in January with New Years resolutions and then vastly tapers off in mid to late February.  If you can last thru the crowds, you’ll find that most gyms tend to thin out around the mid-February timeframe making your workouts more enjoyable and include less waiting.  It’s actually a comical joke among my “regular” gym buddies.  “Yup, just a few more weeks and things will be back to normal,” they say.  But don’t end up like one of those quitters they talk about!

Here are some additional reasons many people give up: Continue reading

10 Fitness Tips in 10 Days – Tip 9 – Consistency is Key

Here’s where I struggle.  If you ask my training buddy, Dan the man, he’ll be quick to tell you that this is my biggest problem.  So what better way for me to face it head on than to offer it as a tip as to why it’s important and how I’m going to approach it.

Any level of success when it comes to fitness can be measured by how consistent the person was with their training.  Less consistent = less results.  Mildly consistent = mild results.  You get the picture.

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Different people have different reasons for not being consistent.  Some are about being too busy, some are about traveling issues, others are just plain excuses.  Here’s how to fix them and the approach I take… Continue reading

10 Fitness Tips in 10 Days – Tip 8 – Targeting Your Love Handles

This tip brought to you by a question that originated from the pictures of Tip #1.  Someone asked, “I tried everything to make them [love handles] fade, but nothing works. Do you have any tips?”

Any successful weight loss regime will consist of diet and exercise. As for the diet, you have to get rid of the junk and start eating right (see Tip #6).

As for exercise, the trick that Alba (see below) and I used during our initial weight loss and over the subsequent years (before I got into racing) was a combination of both weight training and cardio. We did 3 days of Continue reading

10 Fitness Tips in 10 Days – Tip 7 – Pick Them Up and Put Them Down

This one will be filed under the “well- DUH!” category
Tip Number 7 is….  EXERCISE
You MUST exercise in addition to eating right to lose weight.  If you think your magic pill you see advertised on TV will allow you to lose weight without exercise….  think again.
What I am offering here is a *healthy* way to lose weight and it does not make use of drugs, fat burners, fad diets or the like.  For all intense purposes, your “magic pill” is exercise.
A good exercise program that will maximize weightloss includes BOTH strength training *and* cardio.  You could do either and lose weight, but if you want *maximum* results, you should do both.  I’m not saying that you need to get buff like Governor Arnold.  Some moderate strength training coupled with cardio will give you the best results.
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Yesterday, a friend of mine, Théoden Janes posted a link to 10 Common Myths About Working Out.  In this list, they mention that   Continue reading

10 Fitness Tips in 10 Days – Bonus Tip – We interrupt this broadcast

Well, it’s bound to happen. Life gets in the way, so this will not be Tip 7, as I wanted it to be a workout related one. Sooooo, just think of this as a bonus tip and we’ll get back on track tomorrow with Tip 7.

See how easy that is? Life does get in the way, things get derailed and stuff happens. But the key thing is: get back on track ASAP.

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It may be something completely small (like forgetting your shoes and realizing it once you get to the gym) or something huge (an injury that sidelines you for several weeks). For me, my daughter had car trouble and I had to Continue reading